%20-%20Ckumar%20Mehta-2.jpg "Google Ads Mistakes to Avoid – Common PPC errors and fixes for better lead generation.")
Common Mistakes in Google Ads Lead Generation (and How to Fix Them)
%20-%20Ckumar%20Mehta-2.jpg "Google Ads Mistakes to Avoid – Common PPC errors and fixes for better lead generation.")
Google Ads is a powerful tool for generating high-quality leads, but many businesses waste budget and miss conversions due to common mistakes. With over 15 years of experience in performance marketing, I, Ckumar Mehta, have helped businesses scale by 10X by optimizing Google Ads campaigns, landing pages, and tracking systems. In this post, I’ll reveal the most common mistakes in Google Ads lead generation and how to fix them with actionable steps.
Mistake #1: Targeting the Wrong Keywords
Why This is a Problem
Many advertisers waste money on broad or irrelevant keywords that attract low-quality traffic.
How to Fix It
✅ Use Exact Match & Phrase Match Keywords instead of Broad Match.
✅ Research high-intent keywords using Google Keyword Planner.
✅ Add negative keywords to filter out irrelevant searches.
Action Task: Review your search terms report and add at least 10 negative keywords that are bringing in unqualified leads.
Mistake #2: Poor Ad Copy That Doesn't Convert
Why This is a Problem
Weak ad copy leads to low click-through rates (CTR), meaning fewer potential leads.
How to Fix It
✅ Use compelling headlines that highlight benefits (e.g., "Get 50+ Leads in 7 Days!").
✅ Include strong CTAs like "Book a Free Call Today."
✅ Test different ad variations with A/B testing.
Action Task: Write 3 new ad variations with a strong CTA and track which performs best.
Mistake #3: Sending Traffic to a Weak Landing Page
Why This is a Problem
Even if your ads perform well, a poorly designed landing page can kill conversions.
How to Fix It
✅ Ensure fast page loading speed (test with Google PageSpeed Insights).
✅ Use a clear, attention-grabbing headline.
✅ Include trust signals (testimonials, case studies, reviews).
✅ Keep the lead form simple (Name, Email, Phone).
Action Task: Review your landing page and optimize it using at least 3 of these elements.
Mistake #4: Not Tracking Conversions Properly
Why This is a Problem
Without proper tracking, you can’t measure campaign success or optimize effectively.
How to Fix It
✅ Set up Google Tag Manager & Google Analytics 4.
✅ Enable conversion tracking for form submissions, calls, and purchases.
✅ Use UTM tracking to analyze which ads bring the best leads.
Action Task: Check if your Google Ads conversion tracking is working correctly and set up UTMs for your campaigns.
Mistake #5: Ignoring Audience Targeting & Retargeting
Why This is a Problem
Many advertisers target broad audiences and miss high-intent users.
How to Fix It
✅ Use Custom Audiences to target users who previously visited your website.
✅ Create Lookalike Audiences based on your best customers.
✅ Run retargeting ads to bring back lost visitors.
Action Task: Set up a retargeting campaign for visitors who didn’t convert.
Final Thoughts
Avoiding these Google Ads mistakes will save you money, time, and frustration while improving lead quality. Implement these actionable steps and start seeing better results today!
📩 Need expert help optimizing your Google Ads for 10X lead generation? Contact me at www.ckumar.in for a free consultation!